Widgets: The Next Generation
Everytime I read an article about Widgets I get excited because I am firm believer that strong marketing provides usefulness to its audience. And then once again, I see a countdown widget. It seems everytime I get a proposal from a vendor, there's a damn countdown widget in it. As if the most useful thing we as marketers could deliver is a clock that goes backwards.
The smartest thing I saw in this article is that STA travel was going hold contest for its customers to concept a widget that will provide actual value. I just hope the same guy who approved the countdown widget isn't a judge.