Seth's Blog: NBC and missing the point about power
For those that don't know Mr. Godin, he has a distinct view of marketing as direct "relationships" between customers and companies. His view is that the consumer has so much choice, clutter, and lack of faith in advertising that companies that build informed, valuable and custom experiences for every single one of their customers will win.
He frames up the latest media news through this lens. I think he makes a lot of sense, do you?
Saturday, September 8, 2007
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment