Monday, January 12, 2009

David Cross Has Something to Say TV Marketers

Although its cute to watch David Cross dressed as woman drop the "F Bomb", his analysis is flawed. You fired the same guys that blew it on Arrested Development, they wouldn't have been there to turn a talent show, into the biggest ratings powerhouse of the decade.

Point is, some entertainment is for broadcast TV, some isn't and producer's guild awards are not the litmus test for that. Marketing is one piece that sits along side programming, scheduling, star power, luck, quality, audience and timing. Making a hit is a tricky stew and they don't come around all that often.

I'll buy into actors calling out marketers for failed shows right after I hear them thanking us on stage when they accept them. David Cross should stick to playing pretend in his bra.
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