McCain didn't think about having a campaign ad against Google searches of his recently selected VP?
Obama did put an ad next to searches about his speech from last night.
On a huge news day for the campaign, Obama will send more people to a crafted campaign message than McCain. McCain searches will be distributed across some positive coverage, some negative coverage, some crappy coverage, but none to a strategically developed message reinforcing his overall campaign architecture.
Some decisions are hard, not this one.