Friday, March 28, 2008

What Cuss Words Bring the Table

I love curse words. I love them so much that speaking appropriately around my future child scares the shit out of me. But can curse words make better advertising?

Here's an example a car insurance company trying to cut through the clutter. They are probably reaching out to young men to get attention. Well they got mine, I didn't know that with a good credit score and education I can get car insurance at better rates. Fucking sweet!